Health Insurers Need to Improve Customer Relationships to Compete

Nearly 50 percent of health customers are willing to pay more for quality customer service -- a factor U.S. health insurers need to address to effectively compete for new clients -- according to a new survey from Accenture.

Accenture conducted a survey of 1,000 insured individuals to assess the impact of customer service on consumer preferences and found that nearly 80 percent expect customer services to be easier, more convenient.

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